Nonprofit Hawaii Ecotourism Association rebrands

The Garden Island.(September 10, 2019) Nonprofit Hawaii Ecotourism Association rebrands. Retrieved November 11, 2019, from, https://www.thegardenisland.com/2019/09/10/hawaii-news/nonprofit-hawaii-ecotourism-association-rebrands/

 

It is impossible to mention ecotourism within the United Staes, without acknowledging Hawaii’s thriving eco-tourism business. The main nonprofit ecotouristic company on the islands has decided to rebrand. Rather than being called “The nonprofit organization Hawaii Ecotourism Association”, they have decided to call themselves “The Sustainable Tourism Association of Hawaii” The company feels as though this better represents their means and motivations for tourism in Hawaii, which is a thriving business. In the article Lauren Blickley, Program Manager with the Sustainable Tourism Association of Hawaii explains the change by saying, “Whereas ecotourism is limited to nature-based tours or natural resources conservation, sustainable tourism considers communities and cultural conservation, environmental conservation, and economic development.”Hawaii’s incredible variety of flora and fauna, as well as its relative proximity to the mainland US, make it the ideal target for “sustainable tourism”.

 

This article recounts the aspect of ecotourism which can be easily forgotten, its a business, and businesses often rebrand or rename themselves as to appeal to a wider base of consumers and make a higher profit. This particular company is a nonprofit, and it has been one of the biggest advocators for ecotourism (or rather sustainable tourism) in Hawaii over the course of the last twenty years. While this article was rather short, it got to the point very clearly and managed to provide interesting information on the “sustainable tourism” industry in Hawaii.

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