James, Alana (2023 September 18) EXPERT COMMENT: Fashion industry’s environmental impact is largely unknown – here’s why. Northumbria University
This article discusses the issues with collecting data on fashion’s environmental impact. The article states that various metrics, labels, and certification schemes are inaccurate about fashion’s environmental impact. This is due to greenwashing, inconsistent data, and a lack of standards seen in these assessments. The article points towards examples like the Higg Materials Sustainability index, which the article mentions recently faced criticism for having a limited assessment scope and oversight of pollutants like microfibers. The article also mentions that consumers hold many misconceptions, like that cotton is more environmentally friendly than synthetics since it is more “natural,” which is helping harm the push for environmentally friendly clothing.
This article is another interesting perspective on fashion’s environmental impact. I never really thought to look at the sources of the data (not to say that any of the data is natively false). I don’t think that this article should focus so much on fashion’s environmental impact, but rather environmental impact in general, as these standards issues also apply to other industrial emitters. It’s obviously impossible to have perfect environmental assessments, but I think we should at least hold the studies to as high a bar as we do other companies for being honest with their emissions. But I guess we don’t hold a very high bar for these companies either, at least in reality, so I guess that explains the lack of standards for these measurements.